Browsing Category 'Reader'
EBay Inc. said PayPal will be available in 2 million retail stores this year as it takes on Square Inc. and Intuit Inc. in the market for mobile payments… EBay is trying to keep PayPal’s growth on track after the unit’s sales decelerated to 18 percent in the first quarter from 32 percent a year [...]
Worlds joins Kindle Singles and Kindle Serials as a way for authors to earn money from digital publishing, and the best part is that in this case you don’t even have to be all that creative — the idea is to let fans create stories around original properties from other authors, offering them up for [...]
Today, Hangouts is a well-oiled cross-platform solution. When you see a message alert on your computer device, it will disappear on your Android phone. If you’re using Hangouts on your laptop, you can switch to the app on your iPhone or Android phone to continue the conversation. Yes, it’s like messaging on steroids. While it [...]
‘I think that the publishing market has become more difficult,’ said a distributor looking to develop licenses and partnerships in South America. ‘There is more risk involved, and it is important to be more careful with partnerships.’ ‘The general trend has been moving from licensing and joint ventures towards syndication,’ said a publishing representative. ‘We [...]
In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective. Ask yourself why you are considering including social media in your overall marketing campaign in the first place. How will your efforts impact your revenue and grow your business? You’ll want to put a measurable outcome in place [...]
Typos are not only embarrassing, they can also cost you money. In a widely reported study in 2011, British entrepreneur Charles Duncombe found a single spelling mistake can cut online sales in half! If you don’t have a product, then you could be missing out a blog subscriber or repeat visitor! Here’s a tried and [...]
One of the most crucial elements to selling a book is also probably the most difficult element to create for authors. The book description is your lead in, your chance to hook a reader and get them to crack the cover and satisfy their curiosity… The problem is that many authors have a hard time [...]
E-book sales, especially in the thriving romance genre, gave the book business a lift in 2012, according to a survey of publishers released Wednesday. In a year that was monopolized by the ‘Fifty Shades’ erotic novels and their various knockoffs, e-book sales in fiction rose 42 percent over the year before, to $1.8 billion. Growth [...]
Crowdfunding critics take note: A recent study by Wharton professor Ethan Mollick proves that crowdfunders are better than you might think at finding quality entrepreneurs — and even seem to act with less bias than venture capitalists.” Read full article @ Inc. »»» AD: FROM FREE TO BOOK – Get your book published and into [...]
It’s sort of like a Kickstarter for porn — a place to brainstorm and then create all your kinky ideas. And, if they’re popular enough, get them bankrolled. Last week the site announced they’ve funded over $280,000 for pornographic projects since their launch about nine months ago. But it’s not all NSFW fare. Instead of [...]
Ebooks have been marketed as consumer products, but sales have also been driven by schools… Other publications, including The New York Times, are marketing ebooks as educational resources. ‘Education companies as well as school districts are looking for reality-based content,’ Vice President of News Services Alice Ting said by phone. ‘There’s nothing more reality-based than the [...]
According to documents obtained by TechCrunch, Microsoft is offering to pay $1 billion for Nook and will discontinue the Nook tablet business by the end of 2014. The acquisition would give Microsoft control of the device and content business but not the college bookstore business, according to the documents. Should the deal go through, the [...]
Kaizen is a Japanese word representing the process of achieving sustained success through small, steady steps. The concept actually originated in Depression-era America before being introduced in Japan by General Douglas MacArthur after World War II. There, it quickly took hold and became a driving force in Japan’s economy, growing into one of the most [...]
If you are contracted with a traditional publisher, you may have restrictions on your ability to self-publish ‘on the side.’ And this is not because publishers are overly possessive, or ‘dinosaurs,’ or ‘just don’t get it.’ It’s because they have an investment to protect, and it’s their responsibility to ensure nothing you do will interfere [...]
Doing content marketing properly is no easy task, and to beginners it can seem to be next to impossible to create anything that will stand out and get noticed. Add to that the explosion of agencies who claim to be gurus and deliver tragically poor results, and the whole ‘content marketing’ arena can start to [...]
Testing makes you smarter. The beautiful thing about testing what you create in the marketplace is that you learn firsthand what works and what doesn’t work. It’s like being a marketing scientist. If you don’t test your ideas, then you’re just groping around in the dark… ignorant (perhaps blissfully) of the truth of what you [...]
Talk to enough authors, and you’ll learn the axiom that anybody can call themselves an agent. It’s easy. Just call yourself one, and boom, you are one. It’s not just agents anymore. With today’s technology, anyone can call themselves a ‘publisher’ or ‘publishing house’ with nothing more than a computer in a home office. This [...]
