Will People Buy Your Book Because Of Money, Passion Or Ego?

Summary

The article discusses the three main motivators for people and their actions: money, ego, and passion. The author suggests that to successfully market and promote a book, one needs to appeal to these motivators. It’s important to identify which motivator is driving the person you’re trying to sell to, then tailor your pitch accordingly. For someone motivated by money, emphasize how your book can help them make more of it. For someone motivated by ego, let them talk about themselves and their accomplishments, and don’t challenge them. For someone motivated by passion, align your message with their values and interests. Ultimately, everything comes down to these three motivators, so it’s important to understand them in order to sell books successfully.