10 Effective Ways to Promote Your Business on LinkedIn
SOURCE: Anthony Gaenzle
Summary
LinkedIn is a job search website, a social media site, and a professional networking site all rolled into one, making it an effective marketing tool for growing a business brand and connecting with prospective customers. The business promotion tactics discussed in this article include optimizing a business page, posting engaging updates, creating short videos, participating in groups, and more, with a very strong emphasis on the importance of generating engagement and fostering genuine conversations.
Excerpt
“There’s hardly anyone on Instagram and Twitter boasting about where they went to school, what organizations they’ve volunteered for, or even mentioning their job title.
However, on LinkedIn, it’s there for everyone to see. That, and so much more, to be able to get an impression of who you are in a professional manner.
This more business-oriented approach to LinkedIn is why promoting your business on LinkedIn’s platform is slightly different.”
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