Types of SEO: What Does Your Site Need to Succeed?
SOURCE: Semrush
Summary
The four main types of SEO—on-page, off-page, technical, and local—are discussed here. On-page SEO involves optimizing the content on a website to make it easily found and understood, while off-page SEO deals with factors outside the website that could affect its rankings, such as backlinks and social media presence. Technical SEO, on the other hand, is concerned with improving backend factors that impact crawlability, user experience, and site speed, while local SEO is for businesses and other entities that need to establish and maintain online visibility directly related to their “local” physical location. All four types of SEO are interconnected and can be improved with the help of an SEO specialist or by doing it yourself.
Additionally there are various types of SEO beyond these major categories that are discussed further in this article, along with pointers on doing audits to help determine the types of SEO that match your needs and objectives.
Excerpt
“Having a website on its own won’t get you traffic. And sometimes, it’s difficult to pinpoint why you’re not getting the traffic you want.
For that reason, you might think about improving your SEO. You could hire an in-house SEO specialist, a marketing agency, or a freelance SEO. Or you could try to do it yourself.
Wondering where to start?”
SHARE: