How to Get Your Content Shared and Linked To
Gives advice on how to get better visibility on the Web, such as creating a plan, developing a brand, and using tools like Buzzsumo and Text Optimizer. It also encourages content creators to make sure their content is shareable, and provides tips to ensure the content is interesting and informative. Adding sharing buttons to posts is recommended to make it easy for readers to share the content.
SOURCE: Denise Wakeman
“Every bit of content you create, even if you feel it isn’t the best, is an opportunity for expanding your reach. It just takes a little bit of work to make sure you have generated something that appeals to your target audience on a wide scale… There are many things you could technically do to make sure your content is shared.”