How to Use Quizzes More Effectively in Interactive Content

Source: How to Use Quizzes More Effectively in Interactive Content | Webdesigner Depot Webdesigner Depot » Blog Archive


Quizzes are an excellent form of interactive content that can almost feel like a conversation with a brand (interactive content is a more immersive form of marketing). They are also one of the easiest to implement.

Designing a good quiz doesn’t take a lot of time and resources; online tools are available to help with formatting and structure. When designing a quiz, it’s important to keep your audience in mind. You should specifically aim to create quizzes that produce results that people will want to share with their followers on social media; this technique will be one of the most powerful ways to gain distribution for your quizzes.

SOURCE: Webdesigner Depot

“In an environment where the average attention span is constantly dwindling, interactive content reduces the risk that your customer will end up being distracted by something else before they have a chance to convert on your website.”