How to Use Quizzes More Effectively in Interactive Content

Summary

Quizzes are an excellent form of interactive content that can almost feel like a conversation with a brand (interactive content is a more immersive form of marketing). They are also one of the easiest to implement.

Designing a good quiz doesn’t take a lot of time and resources; online tools are available to help with formatting and structure. When designing a quiz, it’s important to keep your audience in mind. You should specifically aim to create quizzes that produce results that people will want to share with their followers on social media; this technique will be one of the most powerful ways to gain distribution for your quizzes.