How to Create an Instagram Aesthetic that Stands Out

“Your Instagram aesthetic is the first thing that people notice when they land on your page. So the initial impression they have of your brand is often based on this. In other words, people judge your brand based on your Instagram aesthetic. That means you could either gain new followers or chase them away depending on how cohesive and attractive your aesthetic is.

When you have a visually pleasing aesthetic, people immediately want to get to know your brand better. Moreover, a consistent Instagram aesthetic could help you establish a strong visual identity for your brand. That means when your followers come across your content on their feed, they can instantly recognize it as coming from your brand.”