How Selling your Products on Amazon Could Benefit your Small Ecommerce Business
“Amazon’s online marketplace provides its advertisers with a number of different ad type options, allowing for companies to showcase their brand and products in a way that best aligns to their personal goals and requirements. These options, commonly referred to as ‘sponsored ads’, provide advertisers with ways to market their products both on and off of the Amazon platform.
Your sponsored ads can be displayed in premium spots across the online marketplace, helping you to stay one step ahead of competitors by ensuring that your brand and its products take centre stage in places where they are most likely to be seen by your target audience. For example, this could result in your sponsored ads appearing at the top of Amazon’s search results.
They are also a cost-efficient way of advertising as Amazon sponsored advertising operates on a Pay-Per-Click (PPC) model, meaning you only pay when shoppers click on your ads and go through to your product pages.”