How to Write a Tutorial to Attract Customers

“Tutorials are a staple of content marketing and an effective way to attract potential customers. In general, a tutorial is a teaching method dependent on examples. It shows the discrete steps to complete a task.

In marketing, tutorials are a form of ‘help’ content—especially within a Hero-Hub-Help framework. They can create a sense of reciprocity, wherein the person using the tutorial feels obligated to your brand because of the helpful information you shared. Additionally, tutorials are beneficial for search engine optimization…

Tutorials ought to be concise, understandable, and repeatable. Your audience should be able to follow the steps to achieve a predictable outcome, such as the completion of the task.”