How to Fix Orphan Pages for SEO

SOURCE: Practical Ecommerce

“An orphan page has no internal links to it. Most search engine optimization tools mark orphan pages as a critical issue, but it’s not that straightforward. The page may have a legitimate rationale, such as:

      • Serves a specific advertising campaign.
      • Communicates a status message, as in ‘Thank you for signing up.’
      • Dynamically lists search results or is generated from user-selected filters.

In those cases, insert a noindex meta tag on the page to prevent search engines from indexing it.

However, orphan pages are a problem when they (i) are indexed by Google and (ii) represent roughly 20% or more of a site’s overall indexed URLs.”