Content Gap Analysis: 5 Ways to Find Them & Fix Them

“It’s not your fault. But if you want to stay ahead of the game, it IS your responsibility to find and fix any content gaps that arise.

Why are content gaps a big deal?

Content gaps are basically missed opportunities. When customers can’t find what they’re looking for on your page, you can bet their next step will be in the direction of your competition.

The trick is learning how to identify content gaps and knowing what to do when you find them.”