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The art of gathering reviews for your business
SOURCE: The Steel Road
Summary
This article discusses the importance of gathering reviews for your business and how to do it effectively. Reviews are a social trust score that can influence potential customers’ decisions; the author recommends having a process in place to request them from customers shortly after completing a service or sale. For a bad customer experience, the author stresses the importance of listening to the customer’s concerns, and offering a reasonable solution to maintain trust. For gathering more reviews, the article shares popular review sites that can be good potential sources.
Excerpt
“Trying to build a company without building solid reviews is like trying to hold water in your hands for longer than 30 seconds. It just eventually trickles away no matter how hard you try.”
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