Looks and Beyond: Choosing the Right Fonts for Your Website
“Typography is a means to an end. It’s used to convey a message or feeling and also establishes consistency across a brand…
…Consider the site’s intended audience, subject matter, and content. Taken together, these factors should at least help to point you in the right direction.
For example, knowing that a site’s core audience is children opens up the possibility of fun fonts. Likewise, having long-form content means that legibility and spacing are crucial.
The more you know about the project, the more informed your decisions will be.”