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“One area where the bar has been raised over the last few years is that of branding. The savviest authors know that branding doesn’t just make you look more professional – although that is important too – but also something which acts as a bat-signal to your specific target audience.”

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Ten Things I’ve Learned from Evaluating Self-Published Books for a Year With Fewer Debut Novels Selling, What Do Editors Want To Tell Authors?

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