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Speed is now a landing page factor for Google Search and Ads

SOURCE: Google  Developers

LINK: https://developers.google.com/web/updates/2018/07/search-ads-speed


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When real users have a slow experience on mobile, they’re much less likely to find what they are looking for or purchase from you in the future. For many sites this equates to a huge missed opportunity, especially when more than half of visits are abandoned if a mobile page takes over 3 seconds to load.”



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