No shortage of information and instructions, either, for the things we can do ourselves. Take a quick look at this issue’s Indie Author/Publishing category selections for a good sampling.
Unfortunately, there’s no shortage of indies who didn’t get this memo: What you should never ever do is “make do.” Not if you want a chance to make some decent sales, at least.
Those of you who do this “make do” thing, what the hell are you thinking?
I mean, look at it this way. What we have here is a huge company with an overwhelmingly dominant share of a book market — well hell, they created it, so why is anyone surprised? — giving us the privilege to sell in this marketplace for free, no fees, not even a recurring annual fee, totally unheard of back in the day (yeah, I’ve been around a while). And to top it off, we do our jobs right, our stuff will be presented on the proverbial shelf right next to the Big Five’s titles. We’re being given the opportunity to compete head-to-head with the big boys for absolutely no $$$$.
So what do some of us do with this unheard of opp? We put some crappy homemade cover on some half-assed edited (if that) book and put it up for sale.
Are you effing kidding me?
I’d normally be a whole lot less riled up about this — as in, “I don’t care, it’s their funeral” — except for this one inescapable truth: Folks who do this are screwing the whole indie author community too. We have a difficult enough time fighting the market’s perception that indie work is, well, crap. Notice how I can’t even say it’s a misperception… a significant number of folks really ARE pumping out a bunch of crappy homemade stuff.
Sigh. Can’t really stop the selfish and inconsiderate from doing any of that. So rant off. Point is, though, try not to be one of those dweebs who squander this incredible opportunity and screw it up for everyone else as well by being lazy, or cheap, or lazy and cheap.
Do it smart. Reading helps. Enjoy today’s selection!
5 Business Crises and How to Handle Them
“[I]t’s always smart to be prepared for when things go wrong, because eventually they will.”
7 Reasons Why Crowdfunding Campaigns are more than just Money
“Your blood, sweat, and tears do count, and that is the wonderful thing about crowdfunding campaigns. Anyone can make it happen.”
Attention, Millennials: The Average Entrepreneur Is This Old When They Launch Their First Startup
“Some people say younger is better… On the other hand, wisdom comes with age.”
How to Make Money on Facebook and Earn Your Fortune: The Ultimate Guide for Marketing Students
“Looking to do more on Facebook than just post about your day? Learning how to make money on Facebook is entirely possible.”
4 Tools to Find and Manage Influencers
“Are you working with social media influencers? Wondering how to vet and recruit influencers?”
How to Manage Social Media Without it Taking Up All Your Time
“[T]here is one caveat about social media marketing: It takes time. A lot of it. Especially if you’re doing it right…”
Teens are ditching Facebook, study confirms
“A new study has confirmed what we’ve long expected: Facebook is no longer the most popular social media site among teens ages 13 to 17.”
Want to be an academic influencer on social media? Here’s how.
“While some think that social media is a distraction… there’s value to be found in 280 characters.”
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Authors: Use MS Word Styles to Format Your Manuscript
“[I]f everybody is formatting, while nobody is styling, that’s a problem, and by styling I mean MS Word styles.”
How to Format Picture Books for Kindle and ePub3
“Amazon’s Kindle is a major market, and I’m glad to have books there. But there’s a big problem: my profit is being eaten up with Amazon’s delivery fees.”
Translation Alternatives to Babelcube
“[T]he main platform I found to support royalty-sharing translation (no upfront costs to the author…the author and translator share the royalties for the project) was Babelcube.”
Your Book Needs Editing, Design, And Marketing
“When my first self-published manuscript returned from an editor’s desk carved in violent red ink, I learned one huge lesson: a book simply won’t be publishable without professional author services like editing and design.”