• Master Blurbs: Create Book Descriptions Which Sell Books

    Master Blurbs: Create Book Descriptions Which Sell Books

    “Do blurbs (book descriptions) help you to sell books? You’ve attracted a reader’s attention with your cover. The reader decides that your title sounds promising, so he reads your blurb to assess whether he wants to read your book. Your sole aim in writing a blurb is to trigger a click to the Buy button; […]

  • Increase Engagement in Your Marketing with Visuals

    Increase Engagement in Your Marketing with Visuals

    “You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement. As much as you may think that you prefer text over visuals, perhaps because you’re a writer, your brain can process images […]

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    7 Email Marketing Secrets Every Fiction Writer Should Know

    “Strictly speaking, building an email list is optional. Except if you’re a self-publishing fiction author, it really isn’t. Whether you’re looking to get more readers, garner more support, or generate more sales, email marketing will help accelerate your progress. Activities such as launching your next book or encouraging positive word-of-mouth for your latest project will […]

  • We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

    We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

    “It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline? To help answer […]

  • Classic Whodunits And The Formula Crime Fiction Authors Use To Write Bestsellers.

    Classic Whodunits And The Formula Crime Fiction Authors Use To Write Bestsellers.

    “Classic whodunits revolve around the mystery that shrouds the murderer’s identity and how the crime was committed. Their popularity has been an enduring genre presence in Crime Fiction but over time, they’ve become increasingly cliché ridden which sadly, more often than not, limits the element of surprise on the part of the reader, particularly when […]