Master Blurbs: Create Book Descriptions Which Sell Books
“Do blurbs (book descriptions) help you to sell books?
You’ve attracted a reader’s attention with your cover. The reader decides that your title sounds promising, so he reads your blurb to assess whether he wants to read your book.
Your sole aim in writing a blurb is to trigger a click to the Buy button; consider it a tease.
When I’m working with my self-publishing students, I always check out their blurbs — a good blurb can turn a book’s fortunes around.
With an appropriate blurb:
- A book which isn’t selling starts to sell;
- A book that’s doing well sells more.
My aim in publishing a book on blurbs for indie authors is simple — I want to show you that blurbs which sell books are simple to write. Moreover, a blurb can help you to write, if you write your blurb first, before you start writing your book.
Write your blurbs before you start writing your books
Why write a blurb first?
One reason. Readers.
When you’re planning a book, your mind is clear. You can focus on what readers want. You’ll craft your blurb with your readers in mind, so that you give them what they want. Then you write a book which matches your blurb.
Contrast that with crafting a blurb once a book is done. Suddenly, you realize that there’s no way you can do your book justice in the blurb. Your mind is stuffed with too much information. Your blurb is pure agony to write… 🙂”