13 ways to come up with fresh content ideas
“You’ve heard it before: Content is king. Crafting valuable content can help hook new customers and keep your current ones engaged. But coming up with fresh, new ideas can be challenging, especially if your product or service falls within a narrow market.
To help prevent your content from becoming stale, I asked 13 members of YEC the following question:
What is one unconventional way your content team sources ideas for creating fresh content?
Their best answers are below:
1. Check unanswered Quora questions
Quora is a popular Q&A site that is very useful to find topics people are interested in but may not have great content or answers. You can do a quick search on Quora to find the new trending questions that are related to your business, answer them on Quora and use them as inspiration for new content on your website. – Adelyn Zhou, TOPBOTS
2. Talk to software developers
Content teams usually work with management, sales, and business development teams but rarely with software developers. We found a great, unconventional way to come up with new ideas for blog posts every week. Chat with your engineering team — they’re always on the bleeding edge of tech news, talking about cryptocurrencies, the future of flying cars, and so on. – Andrey Kudievskiy, Distillery
3. Have a dedicated Slack channel
We have a dedicated Slack channel where our content team can share ideas and fresh content with one another. This is the best way for our distributed team to brainstorm and share ideas they think might be valuable to the rest of the group. We share everything from interesting articles to inspirational content — it’s an open space where our content team can freely collaborate with one another. – Dave Nevogt, Hubstaff.com