5 Critical Steps Authors Must Take To Successfully Build Their Author Brand
Branding is important in any business and whilst often overlooked by authors, particularly those who are self-publishing it is an essential element of any authors marketing strategy. Strong brands get noticed and for authors, this means selling more books. Most authors start out simply wanting to write but developing an author brand means having a clear idea of what you want to be known for. It’s critically important for an author to connect to their audience and branding must be consistent with marketing. Work your way through our tips below to ensure you have the right branding strategy in place.
1. Define Your Brand
First and foremost authors need to look to what their competitors are doing. Bestselling authors are very good at defining the USP’s (unique selling points) that make their books different and why readers should read them. Begin by writing down a few sentences which succinctly describes why your book is different from the others in your genre. It needs to be compelling and don’t be afraid to ask for feedback from friends and other authors whom you respect.
2. Develop Your Messaging Strategy
Social media platforms and social messaging mediums can sometimes be overwhelming but there’s a reason why Facebook, Twitter, Google plus and Linkedin remain the most popular for authors. Together they literally reach billions of potential readers. Unfortunately, far too many authors fail to refine the messages they are promoting and in doing so fail to optimise their brand or zero in on their target audience. Above all, you must be consistent when it comes to developing your author brand.”