SEO Meta Descriptions: The What, Why, and How
“When it comes to using content to improve the value of a webpage, it isn’t all about the copy on the page. There are also hidden HTML attributes and metadata blurbs you can add to the back end of a webpage to send useful signals to both search engines and users. An important part of those text snippets are SEO meta descriptions.
What Are SEO Meta Descriptions?
They’re blurbs of text that provide a brief description of a webpage.
This text appears as a meta tag in a page’s HTML code.
The HTML version of the text looks like this.
Text from SEO meta descriptions also appears on search engine results pages (SERPs). The blurb is a part of a larger snippet that also includes a:
- Title Tag: A version of the page title that is added to the HTML. (This page title can be different from the headline that appears on the page.)
- Slug: The URL for the page.
Together, the title tag, slug, and meta description create the snippet that appears on a search results page.
This snippet looks like this.
This copy also appears in a few other places associated with the webpage. The title tag appears in a web browser tab, and the title tag and meta description are often featured on social media posts that share the page.”