How Often Should I Post? Find Your Rhythm
If you’re already busy handling the day-to-day challenges that come with running a business, regularly creating and posting content may not be something you want to add to your to-do list. But don’t worry, there are ways to make it easier. Here are some helpful tips to figure out a publishing rhythm that works for you.
Establish a beat
Research has shown there’s a connection between how much a company blogs and how much website traffic it gets. One study by marketing company HubSpot found business marketing companies that publish 16 times per month (around four times per week) get 3.5 times the traffic of companies that only post up to four times per month.
But what works for a big marketing company might not be the best fit for a small-business owner or blogger who’s simply trying to build an audience. To get a better idea of how often you should publish, take a look at what your peers are doing. If you’re a stylist who’s launched a blog to build your clientele, you may want to look at other style blogs to see how often they post. The clothing company Anthropologie published 10 blog posts in April 2017, most of which were short and photo-centric. On the other hand, The Fashion Guitar — which Marie Claire named one of the best fashion blogs to follow in 2017 — published four posts in April 2017, with a total of 70 comments.
It’s clear that even though The Fashion Guitar posted less frequently, the quality of its posts were so good that readers felt compelled to leave more comments — a great indicator of engagement with a brand.”