What You Know About Book Marketing Is Wrong?
“… First, authors operate out of too many misconceptions of what they should be doing. They receive bad or incomplete advice, lack professional guidance, and merely are left to fend for themselves by seeking free advice online.
Secondly, authors don’t understand or warm up to the idea that fellow authors are their best allies, not competitors. Get with authors who will share ideas, resources, information, and encouragement. Lean on one another for help.
Third, authors are not aware of all the ways a book can be marketed, promoted, or advertised, and thus make half-informed decisions that will yield half-assed results. Authors need to be aware of – and open to exploring – all of the ways a book can be marketed, from free give-a-ways and book signings, to social media, traditional media, and dozens of other strategies.”