New Data Shows Facebook is Still King and Twitter is Falling

“Facebook is still king of the hill–by an overwhelming margin. And then there’s Twitter.

Edison Research released the latest national social media usage stats in their Infinite Dial study. Edison is the company that does most of the election exit polling in the U.S. and other major data gathering for corporates. Their study surveyed habits of Americans 12 years and older. The data shows conclusively that Facebook is still, as Jason Falls put it, ‘the 800-pound gorilla in the room.’ Hat tip to Jason for emailing me the survey link. No other network even comes close:

Of the 81% of Americans that use social media:

  • 67% are on Facebook
  • 34% are on Instagram
  • 30% are on Pinterest
  • 29% are on Snapchat
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