The worst 10 ads of 2016

“This was a difficult shitlist to compile because 2016 produced a shitpile of shitty ads; the biggest, shittiest ad shitpile ever. Imagine a Tower of Babel made of shit, filled with a shit-ton of shit-talking marketing shitheads senselessly shouting out every window about their shit-awful ads, non-stop. That was The Year in Advertising, 2016.

Therefore, this just needed to be done. And here they are: The bottom 1o ads of 2016, from least worst to worst worst.

10. Am/Pm Organic Cafe, Nepal, ‘Flowchart’

I could go into the logic of this headache of a flowchart billboard (note that if you have a problem and can’t do anything about it, there is a line up to their logo, but no arrow), but I’d rather just take a 50 cal Gatling gun to it. Found on reddit.

9. Apartments.com, ‘Apartments Alert’

Remember Max Headroom? I liked him (although he was mistakenly used to try to save New Coke), and his name was creative. Brad Bellflower is not creative or funny or interesting or relevant or useful. I just want to punch his face through the back of his skull. Agency: RPA.

8. Ignite Instant Light Charcoal, ‘Fly’

From agency DDB South Africa’s press note: ‘Ignite…catches alight so fast that an insect sitting on one of the coals would be incinerated before it could fly away.’ (This is a lie.)

How about 25 insects? And would my steak then have an aftertaste of burnt fly? Why not put a couple of cockroaches in the ad, too? Maybe a dung beetle.”

Continue reading @ Digiday »