What Is a Hybrid Publisher?
“Over the last year, I’ve received more questions than ever—usually from journalists—asking me to explain ‘hybrid publishing.’
This is a confusing term to discuss, because you will hear different definitions or descriptions of hybrid publishing depending on who you ask and what their agenda is. The term has become popular among companies that wish to put a new, ‘innovative’ face on a very common, age-old activity: charging writers to publish.
Here’s what I think most people can agree on: Hybrid publishers combine aspects of traditional publishing and self-publishing. Beyond that, however, it is challenging to define what such companies have in common. They have extremely varied business models, methods of working with writers, and approaches to marketing and distribution.
Making matters more complicated, ‘hybrid authors’ are not authors who work with hybrid publishing companies. Instead, that term describes authors who both traditionally publish and self-publish. A good example is the thriller novelist CJ Lyons. So don’t confuse hybrid authorship with hybrid publishing—they’re two completely different trends.
Varieties of hybrid publisher
While it’s nearly impossible to generally describe hybrids, here are some rough categories you’ll find in the market today.
- Editorially curated. While authors typically subsidize the costs of editing or publication, the publisher doesn’t accept every author who walks through the door. As a result of their selectivity, the publisher usually has better marketing and distribution. Examples include She Writes Press and Greenleaf Book Group.
- Crowdfunding driven. Publishers such as Inkshares and Unbound require the author to raise a certain amount of money from their readership before they are granted a deal, which then closely adheres to a traditional publishing process.
- Assisted self-publishing. Authors pay to publish, and there is little or no discernment in what types of authors are accepted.
- Traditional publishers with a self-publishing arm. Some traditional publishers—usually small presses you haven’t heard of—may offer author services or assisted self-publishing.”