tol: Want a Following/Audience? Just Do One Thing


Eldon Sarte's Thinking Out LoudNo idea where I first saw this bit of wisdom — it wasn’t my Dad, where I usually got them — but this immediately went on a Post-It note and on the side of my computer monitor as a daily reminder for a very long time. Permanently burned into my psyche now, and it always pops to the forefront whenever I come across yet another article on what authors and bloggers need to do to build an audience and a following.

It is, after all, only the most important tip:

“People don’t care how much you know until they know how much you care.”

I think focus everything you can on communicating that to people and make them truly feel and believe it, and you’re golden.

And yes, I have to work at this too…

Article by Eldon Sarte