wprdr: How do Americans shop for books? It’s not just price.

It appears that the study’s findings go against the grain of some long-held beliefs about the importance of price in selling books…

The Simon-Kucher & Partners study found:

1. Convenience is just as important as price when a reader decides to buy a book online.

2. The more consumers buy books online, the less important price is to them.”

Read full article @ Marketing Christian Books »»»