Here is this week’s Friday installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper!
Beyond Bricks and Clicks: How to Create Hybrid Sources of Revenue (Book Business) — “Typically, when one responds, ‘I’m an author,’ to the question, ‘What do you do for a living?’ the inquiring party usually follows with, ‘But what do you do to earn money?’”
Bloomberg Businessweek: Yep, You Can Put A Magazine On A Phone (MoBlog) — “[W]hat Bloomberg has done very well here is use the magazine as an effective app anchor on its universe of multiplatform content: print, Web, radio, TV. It comes closer than many companies before to glimpsing what a 360-degree media brand feels like…”
The 11 “Secrets” of Prolific Content Creators (Copyblogger) — “I [have] a set of skills — what I call my Tools of Super Content Creators — that I could use to crank out a good manuscript in an insanely short amount of time… You can apply my super content creation secrets to mold yourself into better, faster and more efficient writer.”
Fashion’s New Establishment (AdWeek) — “Once a stepping stone to print, blogs are now a destination unto themselves.”
Heads up, LinkedIn users: 93% of recruiters are looking at you (Yahoo!/CNET) — “93 percent of job recruiters tap into LinkedIn to find qualified candidates, up from 87 percent last year and 78 percent in 2010. But the other popular social networks are growing in influence as well.”
New wave of tablet devices could accelerate news-reading trend (Poynter) — “These trends are notable for the long-term future of journalism. A new study by Gartner finds about seven in 10 tablet owners use them for news consumption, and most ‘prefer to read news, magazines and books on screen, rather than on paper.’”
Publishing in the Cloud is the next big important subject (The Idea Logical Company) — “[T]here is enormous opportunity. Big publishers can sidestep the tricky question of scaling down their print-based systems and scaling up their digital ones. Small publishers can now use systems and workflows that give them capabilities equivalent to their much larger competitors.”
Strange But True Ways to Earn $1,000 or More (Yahoo!) — “The trick is finding the time and figuring out where to start. Well, if you have even just a few extra hours a week to spare and are open to some odd gigs, you’re in luck.”
10 Quick Tips to Get Your Manuscript Ready for Publication (The Book Designer) — “You still have to prepare your manuscript for publishing. Let me tell you, as someone who has worked on hundreds of authors’ manuscripts, it makes a big difference to your book designer how clean the file is when it hits her hard drive.”
12 Essential Social Media Cheat Sheets (Mashable) — “Getting around a social media site is not always easy… This, of course, is why social media cheat sheets exist… Cheat sheets are basically infographics that can give a user a simple rundown of various features and how to use them. Here’s a roundup of great cheat sheets for the most popular social networking sites.”
Got or know of an article or blog post you think should be shared here? Let me know.