Redirection Plugin

Sometimes some of the most useful tools in your toolbox aren’t the prettiest or the most obvious. That’s exactly what I feel about the WordPress Redirection plugin.

It bills itself as a “redirect manager,” which puts it squarely in “Huh?” territory for non-techies. It’s a deceptively powerful tool, quite frankly. I could go on about all the different site admin level stuff it can do (such as monitor and redirect 404 errors), but you’ll probably understand and appreciate it more if I describe some of the ways I actually use it.

For example, I use it to create new uniquely-named links that redirect to some other destination I specify, and track how many times folks use those links. Like what Pretty Links does, which I no longer need to use if I already have Redirection installed and running. Great for ads and other marketing purposes.

And I also use it to often spare me from the time and hassle of updating changed internal links that may appear throughout the site, or have already distributed to the public. I can have Redirection monitor those easily.

Say I have an oldblogpost which I know I’ve linked to internally many times from other posts and pages on the site, and whose URL has already appeared in ezines, on social media, mentioned in others’ blogs, etc. Pretend I just posted newblogpost with updated info, and now want everyone to go to that post instead. So, I just tell Redirection to monitor the oldblogpost URL, and if anyone tries to go there, to automatically redirect that person to newblogpost, no need for me to go through the site to edit oldblogpost links wherever they may appear. No need for me to worry either about all the oldblogpost links that are already publicly out there—Redirection will handle and automatically redirect any incoming traffic from those as well.

Those give you a nice little taste of the kinds of little tasks I’ve got Redirection doing throughout the site. Frankly, I think it’s indispensable.

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