For animated website graphics and even video, I don’t think you can get more old school than animated GIFs. It was the only tech we really had back in the day to show any kind of motion. But it worked for us then…

…and they sure as heck still work now. Not that I suggest we go back to the age of websites full of endlessly looping annoying blinkies, but there’s something to be said about the occasional judicious use of eye-catching movement, especially on those landing pages and CTA (Call to Action) areas.

Take this small quick-and-dirty animated GIF that clearly communicates what it wants you to do. I got it from one of the many libraries out there jam-packed with free animated GIFs collected from more than two decades of use. But here’s the rub: That isn’t the original GIF image and file.

The original GIF is huge, 413×545 pixels to be exact, with a largish file size. Sure, I could resize it in the HTML, but that’s just a visual trick that not only often produces crude results, the big file size overhead remains exactly the same. Better to physically shrink that thing down to size.

That’s where the EZgif site comes to the rescue, with its treasure chest of animated GIF editing tools (resize, cut, crop, rotate, speed adjustment, file size optimization, etc.) that are really easy to use and figure out. This makes the huge libraries of free animated GIFs out there an incredible customizable resource for your projects.

There’s more: You can easily create animated GIFs as well. You don’t even have to start from scratch—it can convert video clips, like MP4s.

Cost for all that? Nothing. All totally free, and no registration. Just drop by the site and get to it. The site won’t win any design awards, but who cares? It sure is one invaluable resource.

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