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Your laggy WordPress site is annoying customers — here’s how to speed it up
Source: Your laggy WordPress site is annoying customers — here’s how to speed it up
Summary
There’s no sense making do with a sluggish WordPress site. This article gives a number of tips to help you improve the speed and performance of your WordPress website, like running page loading tests, optimizing images, cleaning out the WordPress library, and more. The article also suggests the use of a caching plugin, compressing files, and lazy loading to further improve your websites’ speed and performance. Try one or more of these tips, and you’ll more than likely see WordPress speed improvements–sometimes even dramatic ones.
Excerpt
SOURCE: The Next Web
“In an age when consumers expect products and services on demand, there are very few things more annoying than a sluggish website.
And for businesses that fail to keep their website at optimal performance, there’s a big risk: it kills the customer experience. Studies show that just two seconds of additional loading time can increase bounce rates by 103%, meanwhile 100 milliseconds of load time can cause a 7% drop in conversion.
Site speed is also a factor in Google rankings on desktop and mobile. Poor performance can reduce your site’s visibility on search engines, killing your traffic.”
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