You Deserve the Buzz – 6 Strategies to Attract Earned Media Mentions

SOURCE: Noobpreneur

Your growing business probably relies on multiple digital marketing and advertising channels to grow its audience, drive conversions, and increase sales. You also probably spend more on these channels than you’d like. And the ROI isn’t always there — “feast or famine” is the norm in this business.

There’s another strategy you should consider: attracting earned media mentions.

True earned media doesn’t drive conversions and revenue directly because there’s no built-in conversion function. These mentions stand apart from your sales funnel.

And yet earned media has higher potential ROI than any paid digital marketing or advertising channel. That’s because successful mentions not only build buzz but convey credibility. Channels you touch directly can’t do this because savvy prospects know you have a heavy hand in them….