What Is Evergreen Content and Why Is It Important?

SOURCE: Digital Marketing Lab

“Evergreen content is content that is perpetually relevant to readers. Due to its timeless subject matter and its appeal to a large and recurring audience, evergreen content has no real expiration date and retains its value long-term.

The term ‘evergreen content’ comes from the Evergreen plant—a plant that has leaves throughout the year that are always green. And much like the way the plant retains its colors year round, evergreen content is characterized by its consistent ability to drive traffic.”