The Public Relations Strategy Every Entrepreneur Can Afford
SOURCE: Inc. Magazine
When the going gets tough, public relations is one of the first budget items entrepreneurs cut. Most PR professionals will tell you that’s a bad idea. They will tell you that a downturn is exactly the wrong time to stop telling your story.
While there is truth to that, cutting your PR budget is always preferable to laying someone off. Sometimes you just don’t have a choice, but here’s the good news: The foundations of effective public relations for entrepreneurs are free.
Here are a few things you can do to help get your story heard when there is nothing left in the budget to pay for an expensive agency….