The Book Marketing Benefits of Contests, Awards and Book Tours
Summary
This article shares 3 strategies authors can put to work to help sell more books: Contests, Awards, and Virtual Blog and Book Tours.
To gain attention, contests can be timed with special holidays, observances, and seasonal events. Prizes should be bigger and more valuable out-of-pocket than just a free copy of the book. Awards add authority and credibility to an author’s brand. And implementing Virtual Blog and Book Tours are a particularly powerful strategy for book launches, relaunches, and generating reviews.
Excerpt
SOURCE: Raise a Dream
“Many speakers have discovered the value of being an author and having a book to add to the streams of revenue while getting their message to new audiences in new ways. For speakers, a book provides you with an opportunity to increase your fee to include your book. You can also wrap presentations around your book and its message.”
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