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Successful Business Plans Start with Customers
Source: Successful Business Plans Start with Customers | Inc.com
Summary
This article covers the importance of gathering customer input when creating business plans. Referencing Sun Tzu’s The Art of War, it puts forward that the key to winning is information, specifically information about customers and their values. Through sharing examples of real world successful companies that have incorporated customer input into their plans and have seen positive results, the article encourages companies to treat customers as partners and to take advantage of the invaluable insight they can provide.
Excerpt
SOURCE: Inc. Magazine
“In an environment of instability, distinguishing yourself from the competition can mean everything—first dibs on skilled workers, better access to attractive clients, and an upper hand on market changes. To do so, you’ll need a plan that’s better than their plan.”
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