Success Without Self-Promotion

SOURCE: Writer Unboxed

Self-promotion isn’t the most famous naughty s-word, but it can still feel like a bad word to today’s authors. I hate self-promotion, you might say. I’m so sick of talking about myself on social media.With more and more options to reach readers directly comes an expectation that authors will do more and more to reach those readers themselves, often without publisher assistance.

So! How do you sell books without a single self-promotional tweet, post, or video?

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