You need people who you can email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too.
That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: We need new people to email to support our sales team. Acting on that moment of desperation, however, can cause them more harm than good.
Yes, thousands of contacts are a credit card swipe away, but your email marketing program — a critical part of a well-rounded inbound marketing strategy — can seriously suffer.
