Are you overwhelmed by the amount of book marketing you seem to have to do? There are a ton of ways to promote a book — but you don’t need to do all of them in order to drive sales. Instead, focusing on tactics that reach the right readers with the right message at the right time will let you spend less money (and time!) and sell more copies.

Exactly what those tactics are will depend on the audience you’re trying to reach. That’s why there’s no one-size-fits-all marketing formula that can be applied to every book.