In the publication world, there’s a tremendous amount of focus on the publication date as THE time for publicity and promotion. I’ve seen authors throw up their hands the week after publication, when media interest is just starting to trickle in, and say, “I guess we struck out.”
As I’ve mentioned here before, book promotion and publicity take time. It can often take months for an article or review to appear. But even though it’s ideal to get promotion efforts started before the big on-sale day, the sky’s the limit as far as what can be done, and what can happen, even long after that day.
My friend and literary idol Anjali Mitter Duva is a glowing example.
