Aspects of a Book Launch
SOURCE: The Creative Penn
LINK: https://www.thecreativepenn.com/aspects-of-a-book-launch/
The launch period is mainly about overcoming the inertia of a new book with no sales history, as well as trying to hit bestseller lists if that’s appropriate… But the real sales are likely to happen over time, so don’t be disappointed if your launch results are lower than expected. It may be that a relaunch when your next book comes out is more effective, because a book is new to the reader who has just found it anyway.”
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