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4 Pillars of Successful Book Marketing

SOURCE: IngramSpark

LINK: http://www.ingramspark.com/blog/4-pillars-of-successful-book-marketing

No publisher can sell to ‘everybody,’ attempting to operate successfully in every market. No title is for everybody, regardless of how perfect you think it is. Publishers do best when they define their target readers, group them in segments, and implement a tailored book marketing strategy.”

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