If you are a business owner, are part of a startup, or do in-house marketing or public relations for a company, then you understand something about the value good press attention can bring to your business. Good press can bring traffic to your website, make the phone ring, and create customers seemingly out of thin air. It can also lead to more press. The additional fact that the best kind of press isn’t necessarily something you can buy, PR firms notwithstanding, makes it feel like it’s free. And indeed, there are ways to get good free press, if you don’t mind doing a little work.