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How to plan and create evergreen content for SEO

SOURCE: Search Engine Watch

LINK: https://searchenginewatch.com/2018/03/14/how-to-plan-and-create-evergreen-content-for-seo/

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Deciding on what your new piece of evergreen content is going to be about is not an exact science… In simple terms, such articles (of course, other types of content are also available) are expected to have enduring appeal on into the future. You want your subject to be relevant in the weeks, months, and potentially years to come.”

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