Not Seeing Content Marketing Results? Perform a Content Audit
“To build a content marketing strategy that works for your business, you need to comb through your current on-site content to see what’s working (and what isn’t).
In other words, you need to perform a content audit.
How To Perform a Content Audit
If the words ‘content audit’ provoke an involuntary groan, you’re not alone. There’s no way around it: conducting a content audit is time-consuming and tedious, but that doesn’t make the work less business-critical. A thorough audit will help you understand your website. It will tell you where to focus your future efforts to enhance the relevancy and success of your content. Done right, a content audit can help your business generate better leads, close more sales, and boost your content marketing ROI.”