How to Use Google Analytics 4 for Marketing

SOURCE: Social Media Examiner

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics?

In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.

Google Universal Analytics vs. Google Analytics 4: What’s Happening?

Google is notorious for closing down products suddenly—from ambitious moonshot projects to beloved apps. But at least this time, they’ve given us plenty of notice.

Universal Analytics will stop receiving web traffic data on July 1, 2023. This means on that day, even if you still have Universal Analytics set up on your website, it won’t work anymore….