How to Land Brand Deals When You’re First Starting Out

SOURCE: Kim Garst

“Think brand deals are only for mega-influencers with hundreds of thousands of followers?

Think again!

Increasingly, brands want to work with influencers and content creators who have smaller – but more engaged – communities.

While some brands still mostly care about follower counts (i.e., getting in front of lots of eyeballs), that strategy just isn’t working anymore…at least when it comes to making sales.

Instead, savvy brands want to work with smaller influencers who have…

Reach – Reach is typically much higher in smaller communities. Huge communities may look impressive at first glance, but don’t be fooled: their % reach is probably a heck of a lot lower than yours!

Engagement – In smaller communities, people tend to be more engaged, meaning they’re more likely to click, comment, view and mostly importantly, BUY.

Relevance – Smaller communities are typically more relevant to brands as they are highly-targeted…”