How Instagram Influencers Can Boost Your Marketing Strategy

Source: How Instagram Influencers Can Boost Your Marketing Strategy – Business Partner Magazine

Summary

With their increasing popularity among marketers, Instagram influencers have been quite visibly promoting various goods and services. Businesses have come to realize that by partnering with social media influencers like them, they can target and reach a highly desirable audience of potential buyers. Technology is a way of life for younger generations, and the popularity of social media has enabled some people to achieve star-like status to effectively “influence” their followers’ purchases.

To find influencers to work with, businesses can use tools like Buzzsumo to do keyword searches to seek them out on Instagram and other social media platforms. Finding them is just a part of the battle; they’ll then need to be convinced the brand’s value and suitability to their followers. It isn’t all about money (although they’ll gladly take it); strive to build strong long-term relationships with them to effectively cultivate awareness of your brand.

Excerpt
SOURCE: Business Partner Magazine

“With patience and persistence, you can earn free, lasting exposure from influencers who genuinely appreciate your offering. However, you’ll need a clever hook to get them to take a look at your goods.”

SHARE: