Author Platform: Here’s What All the Fuss Is About

“If you’re an aspiring author who doesn’t know what an author platform is, you might be the very definition of ignorant bliss.

I say this with love, maybe even a little envy, because author platform has taken on an astoundingly important role when it comes to whether or not a writer will get a traditional publishing contract — and it’s equally important to self-published authors who are serious about their writing careers.

The rise of the author platform as an industry obsession is a relatively new phenomenon. While industry folks may argue that platform has always mattered, today it’s more important than ever before.

A huge shift has transpired in the past decade when it comes to what agents and editors weigh when deciding what projects to represent or publish — and in some cases an author’s star quality matters more than his or her actual book.”